professional will agree that the roads selected to launch a new
car on must match the character of that car.
A combination of high driving skill and an intimate knowledge of
European roads and driving conditions are crucial to being able
to ensure that the test route highlights the qualities of the vehicle.
The driving is important but there's more... it's also about adding
flavour to the event through interesting (cultural) stops and staying
in the right kind of places, so that enthusiasm is generated among
the attending journalists.