Preparation for press launches

Every professional will agree that the roads selected to launch a new car on must match the character of that car.

A combination of high driving skill and an intimate knowledge of European roads and driving conditions are crucial to being able to ensure that the test route highlights the qualities of the vehicle.

The driving is important but there's more... it's also about adding flavour to the event through interesting (cultural) stops and staying in the right kind of places, so that enthusiasm is generated among the attending journalists.
350Z introduction at Castle Combe GT-R launch at the Geneva Motor Show
Taking passengers in the GT-R